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Today, screenmate animations are often used to incorporate a fun, avatar-like element into complex, authenticated, multi-feed branded desktop applications. In the beginning, they were simple and amusing, windowless animated characters that acted out a short scene right on the user's desktop, but they soon evolved into characters that stayed on the desktop and interacted with desktop elements and with the user. Writing as someone who has managed the production of many screenmate characters for many major brands, I'm going to share with you an inside look at how they work, how they are put together and tips to help you develop a screenmate character for your brand. Animated desktop screenmates performance. Similar animated avatars are now used to personalize the user experience in many different environments and platforms.

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